The client, an acrylic artist, had a successful business but was struggling to keep up with the administrative and operational tasks required to run it. The artist wanted to automate as much of the business as possible to free up time for creating art.
The consultant proposed a targeted digital marketing campaign to automate the artist’s operations through the following tactics
- Website optimization: The consultant optimized the artist's website to include online sales functionality and a streamlined process for customers to place orders and make payments.
- Social media automation: The consultant set up automation tools to schedule and post regular updates on the artist's social media accounts, allowing the artist to focus on creating art.
- Email marketing automation: The consultant set up automated email marketing campaigns to notify customers of new art releases, sales, and upcoming events.
- Inventory management automation: The consultant implemented an inventory management system to track and update the artist's inventory in real-time, allowing the artist to focus on creating art.
- Customer relationship management automation: The consultant set up a customer relationship management system to automate the process of tracking customer interactions, orders, and feedback, allowing the artist to focus on creating art.
The targeted digital marketing campaign was a success. The artist’s website and social media accounts were able to efficiently communicate with customers and the artist’s inventory was managed well with the implemented system. Furthermore, the artist was able to save time and focus on creating art and the business was able to scale.
Through targeted digital marketing efforts, the consultant was able to automate the operations of the acrylic artist’s business, allowing the artist to focus on creating art. By optimizing the artist’s website, automating social media and email marketing campaigns, implementing inventory management and customer relationship management systems, the consultant was able to streamline the artist’s operations, resulting in a more efficient and scalable business.