Why Digital Marketing Consultation?
Today, mobile devices and social media channels provide unprecedented access to information on products and services, helping organizations project their brand at multiple customer touch points.
Given that going digital is no longer an option, it is a MUST!
Ignoring online marketing is like starting a business without letting anyone know!
How do I support people to leverage the digital world?
I have a deep and strong understanding of how to implement a digital marketing strategy that matches the business need. With a vast experience of implementation knowledge, I work one-on-one with your team and you to help you explore, design, optimize and execute a unique customized digital strategy.
I adopt a time-tested process that brings innovation, transparency and flexibility to accommodate the growing business demands. I am happy to share insights of my process.
In order to articulate the methodology adopted, I have split them into the below 5 steps
Step 1
It is well said that industry, scale of business and customer centricity are crucial for developing a digital marketing strategy!
To track the progress of investments, I help you plan and work towards building an integrated strategy by defining SMART KPIs, Targets, and aligning them to the moving parts of your business goals and objectives.
This helps assess the business goals and measure the success behind implementing the digital marketing strategy.
Step 2
Later, I work towards improving the content to suit the audience, SEO and social media promotion. It helps improve the top of the funnel and boosts your inbound visibility.
Step 3
Once I fine tune the top of the funnel, I work toward process re-engineering by adding more granularity with the help of modern automated tools to improve and optimize user experience.
This step intends to provide more transparency about what you offer the customer and why they should come to you.
Step 4
At this stage, I work with stakeholders to adopt a suitable communication strategy that helps convert prospects to customers.
I help companies measure the conversion with the help of data points like conversion rate, order values, seasonality of orders, orders by category, etc.
Step 5
I work towards increasing sales from existing customers, by engaging with them with the help of personalized email campaigns, social media promotions.
This stage aims to increase the wallet share of your customers and improves customer loyalty.
To know more, you may contact me on the below numbers
