Our insurance agent client had struggled to generate leads and build connections with potential clients using traditional marketing methods. They approached us with the goal of increasing their online presence and utilizing digital marketing strategies to attract more business.
To achieve the client’s goal, we implemented a multifaceted approach that included social media marketing, email marketing, and website optimization.
First, we had set up and optimized the client’s social media profiles on all the platforms such as Facebook and LinkedIn. We then developed a content strategy that focussed on providing valuable information to the client’s target audience, such as tips on how to choose the right insurance policy and updates on industry news.
Next, we implemented an email marketing campaign that included a monthly newsletter featuring similar content to the social media posts, as well as special offers and promotions. We also segmented the email list to ensure that the client’s messages were tailored to the specific interests of each recipient.
Finally, we redesigned and optimized the client’s website to improve its appearance and make it more user-friendly. This included updating the layout and adding clear calls to action to encourage visitors to request more information or schedule a consultation.
The strategical efforts we implemented resulted in a significant increase in leads and connections for the client. The client’s social media followers grew by over 50%, and their email list doubled in size. Additionally, the client saw a 25% increase in website traffic and a 15% increase in consultations booked as a result of the website redesign.
By leveraging social media, email marketing, and website optimization, we were able to effectively increase leads and connections for our insurance agent client. These strategies allowed the client to reach a wider audience and build relationships with potential customers, ultimately resulting in a tangible increase in business.