The client, a beauty school, was struggling to attract and retain students for their cosmetology and trichology courses. Despite offering high-quality education and a good reputation, the courses were not generating enough interest or revenue.
The consultant proposed a targeted digital marketing campaign to reach potential students who were interested in cosmetology and trichology. The strategy included the following tactics:
- SEO optimization: The consultant optimized the school's website and online content to improve its search engine rankings for relevant keywords such as "cosmetology courses" and "trichology courses."
- Social media marketing: The consultant created and managed social media accounts for the school on platforms such as Instagram and Facebook. The accounts were used to share tips and testimonials from past students, as well as to promote upcoming course sessions.
- Influencer marketing: The consultant identified and partnered with popular beauty influencers and trichology experts to promote the courses and reach a larger audience.
- Email marketing: The consultant created and sent out regular email newsletters to past students and potential students, highlighting the benefits of the courses and promoting upcoming sessions.
- PPC advertising: The consultant set up and managed paid advertising campaigns on platforms such as Google AdWords and Facebook Ads to reach potential students who were searching for cosmetology and trichology courses.
The targeted digital marketing campaign was a success. The school saw a significant increase in enrollment and engagement in their cosmetology and trichology courses. The school website received more traffic and the social media accounts had a higher engagement rate. The consultant’s efforts also led to a higher ROI for the client.
Through targeted digital marketing efforts, the consultant was able to increase enrollment and engagement in the cosmetology and trichology courses offered by the beauty school. By optimizing the school’s online presence, utilizing social media and influencer marketing, and implementing email and PPC advertising campaigns, the consultant was able to reach and engage a larger audience, resulting in a higher ROI for the client.