Our client is a market research company that specializes in consumer insights for the consumer industry. They wanted to expand their research offerings and reach a wider audience through digital marketing. As a digital marketing consultant, we were brought on to help them achieve this goal.
- Increase brand awareness and reach a wider audience through digital marketing
- Enhance research offerings by incorporating video content
- Gather valuable insights from video series for use in future research projects
We recommended creating a video series that focused on consumer attitudes and behaviors related to consumer products. The series would be promoted through social media and other digital channels to reach a wider audience and increase brand awareness.
- Developed a series of video topics that would be of interest to the target audience
- Created a filming and editing plan for the video series
- Implemented a social media promotion strategy to reach the target audience
- Conducted interviews with consumers and industry experts to gather insights for future research projects
- Analyzed the video series engagement metrics to gather further insights
- The video series reached over 5000 views and had a high engagement rate on social media.
- The video series also helped the client to gather valuable insights on consumer attitudes and behaviors related to food and beverage products, which they were able to incorporate into future research projects.
- The video series helped to increase brand awareness and reach a wider audience than they were able to with traditional market research methods.
Creating a video series was an effective way for our client to reach a wider audience, increase brand awareness, and gather valuable insights for future research projects. The success of the video series demonstrates the power of digital marketing in market research and the importance of incorporating video content into research offerings.