The client, a handwriting expert, had developed an online course on improving handwriting, but was struggling to attract and retain students. Despite offering valuable content, the course was not generating enough interest or revenue.
The consultant proposed a targeted digital marketing campaign to reach potential students who were interested in improving their handwriting. The strategy included the following tactics
- SEO optimization: The consultant optimized the course's website and online content to improve its search engine rankings for relevant keywords such as "handwriting improvement" and "better handwriting."
- Social media marketing: The consultant created and managed social media accounts for the course on platforms such as Instagram and Facebook. The accounts were used to share tips and testimonials from past students, as well as to promote upcoming course sessions.
- Influencer marketing: The consultant identified and partnered with popular influencers in the handwriting improvement niche, such as calligraphy artists and handwriting experts, to promote the course and reach a larger audience.
- Email marketing: The consultant created and sent out regular email newsletters to past students and potential students, highlighting the benefits of the course and promoting upcoming sessions.
- PPC advertising: The consultant set up and managed paid advertising campaigns on platforms such as Google AdWords and Facebook Ads to reach potential students who were searching for handwriting improvement resources.
The targeted digital marketing campaign was a success. The course saw a significant increase in enrollment and engagement, with a higher number of students completing the course. Furthermore, the course website received more traffic and the social media accounts had a higher engagement rate. The consultant’s efforts also led to a higher ROI for the client.
Through targeted digital marketing efforts, the consultant was able to increase enrollment and engagement in the online handwriting course. By optimizing the course’s online presence, utilizing social media and influencer marketing, and implementing email and PPC advertising campaigns, the consultant was able to reach and engage a larger audience, resulting in a higher ROI for the client.