To increase attendance for a soft skill trainer through targeted digital marketing efforts.
The client, a soft skill trainer, was struggling to fill seats for their training sessions. Despite having a good reputation and a wide range of training topics, the trainer was not attracting enough participants.
The consultant proposed a targeted digital marketing campaign to reach potential participants who were interested in soft skill training. The strategy included the following tactics:
- SEO optimization: The consultant optimized the trainer's website and online content to improve its search engine rankings for relevant keywords such as "soft skills training" and "communication skills training."
- Social media marketing: The consultant created and managed social media accounts for the trainer on platforms such as LinkedIn and Twitter. The accounts were used to share tips and testimonials from past participants, as well as to promote upcoming training sessions.
- Influencer marketing: The consultant identified and partnered with popular industry leaders and influencers in the soft skills training niche to promote the trainer and their training sessions.
- Email marketing: The consultant created and sent out regular email newsletters to past participants and potential participants, highlighting the benefits of the training sessions and promoting upcoming sessions.
- PPC advertising: The consultant set up and managed paid advertising campaigns on platforms such as Google AdWords and Facebook Ads to reach potential students who were searching for handwriting improvement resources.
The targeted digital marketing campaign was a success. The trainer saw an increase in attendance and participation in their training sessions. The trainer’s website received more traffic and the social media accounts had a higher engagement rate. The consultant’s efforts also led to a higher ROI for the client.
Through targeted digital marketing efforts, the consultant was able to increase attendance for the soft skill trainer. By optimizing the trainer’s online presence, utilizing social media and influencer marketing, and implementing email and PPC advertising campaigns, the consultant was able to reach and engage potential participants, resulting in a higher ROI for the client.